I recently purchased the audio book “The Thank You Economy” after hearing Justin & Mary speak about it in their program at WPPI and though this book is narrated by what sounds to be a well caffeinated author it was had a lot of great information about how to use social media for your business and how traditional advertisement is slowly declining and why. Rather, it must be a two-way conversation between you and your customers. Yes social media is a big deal, and more firms should use it to engage their customers. I was looking forward to reading it but once I actually got round to it, I was left unimpressed. Giving value back to the consumer is what business today is all about and the only way to actually win in business. I should preface this review by stating that while I intended to buy Gary Vaynerchuk's Thank You Economy on audio book, the opportunity came to review this book in exchange for a free copy. The Thank You Economy by Gary Vaynerchuck is an insight into the changing platform of marketing. This book could be summarized quite quickly. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter. If you are interested in reading about how social media. While I’m probably 5 years late to the party, this book about utilizing social media for engagement with followers and customers. The Thank You Economy, Page 61. Ever. All that being said, I did enjoy the book, was even somewhat inspired by it. In The Thank You Economy, Gary Vaynerchuk shows why he’s such a popular speaker and author in the business world and one of the top 100 people followed on Twitter.Simply put, not only does he understand that the “new economy” is the “thank you economy,” but he also understands how to explain why in an engaging and convincing way. Word-of-mouth is becoming relevant again. Hiring talent is important. Spends half the book convincing you that the Thank You Economy works. Many of you probably don’t realize that you already know me. The point can usually be made in about half or less pages. The book is very well written and very well researched, with numerous cases and hands-on experiences from other successful entrepreneurs and Gary himself. Gary V. spells it out for us in Thank You Economy! On Sale: 07/12/2011 I am the person that answers your tweets on Twitter, comments on your posts on Facebook, and repins the awesome pictures you find on Pinterest.. This is another example of something thats happened a lot of late. 4.3 out of 5 stars. It was easy to read and I agreed with about 90% of the author says. All that being said, I did enjoy the book, was even somewhat inspired by it. In addition, traditional media and social media should be used in a complementary way; it doesn't have to be one or the other. The business world is really going through a real landscape shift in the way we communicate and sell, Gary's main message is those who don't react and adapt will LOSE their market share or customers in this dynamic and ever changing space. I haven’t read in a long time something so eye-opening and that I enjoyed so much. Such is the trajectory of a kid who was born in Belarus, grew up in New Jersey, and who has just written his second bestselling business book, The Thank You Economy, currently #2 on the New York Times list. The problem is that while Vaynerchuk was clearly right in what he was saying, it’s a lot less revolutionary now than it was back then. The smartphone is the new tv. I loved the Thank you Economy by Gary Vaynerchuk and this article tells you why. The Thank You Economy by Gary Vaynerchuck is the best case I’ve read or heard for engaging in social media. The businesses and brands that harness the word-of … Playboy Corporate America. The Thank You Economy (2011) describes how the advent of social media has changed the relationship between companies and their customers.It shows just how critical online engagement is for companies who want to succeed, and offers tips on how companies can use social media to influence their public image along the way. i don't know much about vaynerchuk, but he writes as if he knows it all and is the big time, which i highly doubt. This book is certainly going to appeal to the first group and challenge the second. by Gary Vaynerchuk, Gary Vaynerchuk. Having a strong vision is important for your personal brand. Access a free review of The Thank You Economy, by Gary Vaynerchuk and 20,000 other business, leadership and nonfiction books on getAbstract. Just a moment while we sign you in to your Goodreads account. Gary Vaynerchuk is the ultimate businessman. The share wasn't for me, but it came across my newsfeed and I checked it out. Concept wise it's still current, but some of the companies are already old news. So you … One of my closest friends turned me on to Gary Vaynerchuk and his podcasts. Based on what I've learned about, and from, Mr. Vaynerchuk up to now I didn't have to think twice about the opportunity. Yes, I got the point, move on. In 2017, you're better off with that book instead or by listening to the multitudes of content he puts out on youtube, facebook, anything. Another thing that surprises me is that big businesses had nine years to read The Thank You Economy and implement Gary’s ideas in their social media strategy. In short it promotes a lot of princples modern business has lost. That’s what I did, and it’s always fun to listen to Gary talk. Gary, the author, also spoke a lot about how we are moving away from the faceless corporation mindset and more towards local small business again (what he called the humanization of business) and how more than ever before we need to make customer service and the customer experience a top priority (something your grandparents knew all too well) because unlike the 80′s clients today have a voice and with the invention of social media they are louder than ever before. It’s as if this list of mistakes is actually pinned to their walls as a checklist on what to do on social media every day. Ironically, or obviously, I was introduced to this guy (entrepreneur who now helps businesses understand the technological shift of our culture and social media's impact on marketing) through a friend on Facebook sharing Vayner's newest video and telling one of his friends to check it out. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. If I pull out more than 1 or 2 to get a point across, people uasually get annoyed. Alas, this book is too little too late. I don't know about you, but hard to put down non-fiction is a rare bird in my world. I get the feeling when people write books about their ideas, they have to be repetitive just to fill some quota for minimum book size. The Thank You Economy is one of the best business books Ive read thus far. Don’t be afraid to say what you think. Gary, the author, also spoke a lot about how we are moving away from the faceless corporation mindset and more towards local small business. Do you think they have done it? If you are interested in reading about how social media has changed the way that people interact and its implication for business try "Here Comes Everybody" by Clay Shirky. I'm a big analogy guy. about. This book emphasizes that social media must be a part of your overall marketing strategy. This is 2012 and you better not piss off Gary Vee by questioning our cultural shift towards social media, largely the humanization of brands.